CHERYL FERGUSON
Event design
Event branding and design materials for the Staff Achievement Awards at Ashford and
St Peter’s Hospitals NHS Foundation Trust.
The project included the design of invitations, event programmes, pull-up banners, certificates, social media graphics, posters, table plans, and name cards, creating a cohesive visual identity across both printed and digital event materials. The designs were developed to celebrate staff achievements while delivering a professional and engaging event experience.



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Community Open Day
Community Open Day events to give local residents, families, schools, and community groups a behind-the-scenes look at hospital life and NHS services. The events are organised by Ashford and St Peter’s Hospitals NHS Foundation Trust and are designed
to strengthen connections between the hospital and the local community.
My brief was to design a full suite of promotional and event materials, including invitations, flyers, magazine advertisements, event maps, directional signage, pull-up banners,
large-scale outdoor vinyl's, social media assets, and website graphics. The work focused
on creating a cohesive visual identity across both print and digital platforms, ensuring
clear communication, strong wayfinding, and an engaging visitor experience throughout the event.

